2022 Budget in Brief

STAYING CONNECTED

STAYING CONNECTED Orland Park’s Communications and Marketing Division upholds its reputation for excellence in A new e-news service was implemented in 2021 to bring up- to-date and relevant information to local residents and businesses. Print and digital media reach continued to grow in 2021 as the Village remains communication and is dedicated to keeping the community informed, creating dynamic pieces to deliver the Village’s messages.

features such as I n an Orland Park Minute are provided regularly to provide regular and timely updates. View Village produced videos on the Village's YouTube channel and subscribe for the latest content. Due to the efforts of Orland Park's Communications & Marketing team, the municipal social media reach to residents and businesses continues to remain the top municipal-maintained social media in the region. This year has seen continued upward growth through the creation of weekly, useful and interactive content. The Orland Park Perks app was created in 2021 to bring much- needed traffic and provide free advertising to local businesses who may have been hindered by state- imposed mandates. The location- based app encourages residents and visitors to shop local by providing 'perks' and can be found on the Apple App store and Google Play. Email communications@orlandpark. org , visit orlandpark.org or any of the Village's social media pages to interact with the Communications and Marketing team.

ahead of the curve with new and engaging content for residents and guests. The Village’s Senior Newsletter reaches over 10,000 local seniors directly via a printed publication. The publication is delivered quarterly. An enhanced New Resident Welcome Guide was created this year to welcome new residents to the neighborhood while providing useful insight into Village services, events and local resources. In 2021, the division took on full scale in-house video production, creating over 100 videos for the Orland Park community. Drones were obtained in 2021 and are being utilized for an enhanced visual experience in videos, for facility mapping and to provide a bird's eye view of the landscape to the Orland Park community.

The Communications and Marketing Division is responsible for:

• News Releases • Media Advisories • Village Websites • Press Relations • Orland Park Newsletters • Senior Newsletters • E-Newsletters

• Video Production • YouTube Channels

In 2021, the Communications & Marketing Division oversaw the redesign and upgrade of the Village’s website to one that is user-friendly, accessible and engaging. The community is encouraged to visit the redesigned site at orlandpark.org.

New content such as Village Voices, Messages from the Mayor and

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VILLAGE OF ORLAND PARK | FISCAL YEAR 2022 BUDGET IN BRIEF